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¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
³Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on Brown Caucasian hair (a “Strength Reduction”)
⁴vs naturally dried frizzy hair, dependent on consumer use
⁵vs naturally dried medium brown hair, dependent on consumer use.
⁶No thermal damage detected after 3 passes drying with a paddle brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair.
⁷Technical test in lab measured on frizzy hair measuring frizz reduction vs naturally dried hair as a measure of smoothness.
⁸vs untreated hair
⁹vs untreated hair
¹⁰vs untreated hair
*see promotion TERMS AND CONDITIONS